Imagine you could multiply your ideal customers.
Imagine having the majority of people who come into your business be just like them.
There is a way to do that, and it’s one of the simplest, most effective, and least expensive things you can do to grow your business.
All you have to do to make this work is to systematically ask your current clients and customers to recommend your business to people just like them.
Your best clients and customers are probably already referring family, friends, and colleagues to you occasionally, and these people who come to you are most likely similar to them.
They share similar interests, have similar desires, and probably buy similarly.
The reason your customers recommend you to others is that you bring value to their lives and they want the same benefit for the people close to them.
But for most businesses, this is where it ends.
They just rely on the referrals they get passively.
It’s a huge mistake and it could be one of the reasons you’re leaving thousands, hundreds of thousands, or even millions on the table each year.
Look at the number of random referrals you’re getting right now.
Multiply that number by 5, 10, or even 20.
That’s the number of referrals you could be generating if you had a formalized referral system in place.
Imagine what your bottom line would look like if you brought in 10x the number of customers, clients, or patients.
And the kicker is – having a formalized referral system will start bringing you results as soon as you put it into practice.
Your revenue will start growing as soon as you implement it.
Referral generated customers buy more, buy more often, buy at a higher price, and buy with less resistance.
They will be the most profitable and most enjoyable part of your customer base.
Best of all, once you get this into motion, referrals bring about more referrals.
It’s like pushing a small snowball from the top of the mountain which accumulates more and more mass as it rolls down and becomes this giant ball of snow at the bottom of the mountain which can make a huge impact.
Don’t be afraid to ask for referrals
Most businesses feel that it’s somehow inappropriate to ask for referrals, and they don’t want to be seen as needy.
This is not a helpful mindset.
Look, if you truly care about your customers and the results you provide them, it is your moral obligation to ask for those referrals.
If you show you care about them, and realize how your products and services impact their lives, businesses, or careers, they will gladly refer a steady flow of quality people to you.
It is your duty to help them do just that.
The majority of your clients and customers have a real relationship with you.
When you truly understand how your products and services help make their lives better, it will be easy to make referral generation one of the staple activities in your business.
Here’s how you can implement a formalized referral system in your business:
If you're doing it in-person, it is best to first build some rapport with your clients by genuinely being interested in them and their problem, offering a sincere compliment (people can see right through fake compliments so don’t even try it) and engage in some fun small talk.
If you're doing it online, give them a freebie, a discount, or credits they can redeem if they refer people to your business.
There are many ways to do it, but here we'll explain the basics.
So first you “lay the foundation” for the referral.
- Tell your best customers and clients that you genuinely enjoy doing business with them more than any other client you work with, and you realize they are probably around people like themselves who have similar values.
- Tell them, since they know the exact kind of people you prefer working with, you would like to give them the opportunity to refer their closest, most valued and trusted friends, family members, and colleagues. Let them know you would prefer their referral over any other source of clients or customers.
- Now it’s important to help your customer identify exactly who in their lives could benefit most from the services and products you offer. Let them know what kind of person or company that might be, where they are located, what their occupation is, which clubs or associations they might be part of etc.
- Finally, give them a completely risk-free, obligation-free offer. Offer them a free service, a discount, extra advice when they come into your business. It will make the referring person look especially good.
For the referrals to work as intended:
You MUST follow this system every day and with every prospect, client, customer, or patient you and your team members talk to, write to, sell to or otherwise get in contact with.
I guarantee you’ll get hundreds, if not thousands of new customers.
If you are not asking for referrals you are doing a disservice to your clients, their most trusted friends, family members, colleagues, and also to your business.
If you truly believe in your products and services, and you deliver amazing results, it is your duty to help as many people as possible and of course, to get compensated for it.
To your success,